The Masks We Wear: Energy, Leadership, and the Cost of Performance
- Janice Perkins - Capacity

- 20 hours ago
- 4 min read

In a recent training with young new professionals, the concept of “fake it ‘til you make it”
surfaced and began a robust discussion on wearing masks and the appropriate nature
of them.
What started as a conversation about confidence quickly turned into something much
deeper.
Why do we wear masks?
Which masks are healthy?
At what point does adaptation become exhaustion?
From young professionals to seasoned executives, taking an annual stock of our masks
and the purposes they serve is a healthy exercise in energy management.
Because whether we realize it or not, we all wear them.
Not literal masks, but emotional, relational, and professional ones.
We wear masks to hide insecurity.
To conceal what we do not yet know.
To appear stronger than we feel.
To protect ourselves from judgment, rejection, embarrassment, or exposure.
Sometimes the mask is confidence.
Sometimes it is certainty.
Sometimes it is positivity.
Sometimes it is silence.
Sometimes it is professionalism.
Sometimes it is being “fine.”
And in many professional environments, mask wearing is rewarded.
We praise composure.
We admire certainty.
We promote confidence.
We normalize emotional suppression.
Many of us learned early that certain versions of ourselves were safer, more acceptable,
or more valuable than others. So we learned to adapt.
To fit the room.
To survive the culture.
To earn credibility.
To protect ourselves.
This is not a criticism of masks.
Masks can serve an important purpose.
A young professional stepping into their first leadership meeting may need to “borrow
confidence” until they develop it internally. A new manager may intentionally project
calmness while learning emotional regulation under pressure. A speaker may wear
certainty while still battling internal fear.
Sometimes the mask becomes practice.
And practice becomes identity.
There are moments in life where the temporary use of a mask helps us grow into a
healthier, stronger version of ourselves.
This is adaptation at its best.
The problem is not the existence of masks.
The problem is forgetting we are wearing one.
Because when masks become a necessity, they become exhausting.
You can often spot extensive mask wearing through its symptoms:
Snapping at loved ones after returning home from work
Emotional exhaustion from ordinary interactions
Feeling disconnected from yourself
Incongruent 360 reviews in organizations
Feeling like you are constantly performing instead of simply existing
Feeling resentment toward environments where you no longer feel safe enough
to be real
The human nervous system was not designed to sustain ongoing emotional
incongruence. Eventually, the gap between who we are and who we project begins to
drain our energy.
And energy is one of the greatest leadership currencies we have.
Many leaders believe they have a time management problem when they actually have
an energy management problem.
Performance is expensive.
Authenticity is sustainable.
One of the healthiest exercises we can do is identify the masks we wear and examine
them honestly.
I recently created a simple reflection exercise around masking to help leaders think
through this more intentionally.
The exercise asks several deceptively simple questions:
Where am I being a “should”?
Where do I feel pressure to show up?
Where am I pretending to be something I am not?
Where do I feel exhausted?
From there, you identify the mask itself, the situation where it appears, who it impacts,
and most importantly, the energy cost associated with maintaining it.
One of the most revealing parts of the exercise is rating each mask on a scale from 1 to
10 based on how much energy it takes to hold it up.
Some masks cost us very little.
Others consume us.
A leader who constantly wears certainty may privately feel terrified.
A parent wearing strength may secretly feel depleted.
An employee wearing agreeableness may quietly resent everyone around them.
A high achiever wearing perfectionism may never feel safe enough to rest.
The greater the energy demand, the more important the reflection becomes.
Because eventually, if we are not careful, we stop knowing where the mask ends and
we begin.
One of the most dangerous things about excessive mask wearing is that it often looks
successful from the outside.
People may praise your composure while you are internally exhausted.
They may admire your professionalism while you feel emotionally numb.
They may describe you as dependable while you privately feel unseen.
This is why self-awareness matters.
Not every mask is harmful.
But every mask should be examined.
The critical question becomes:
Is this mask helping me adapt, or helping me hide?
And equally important:
Is the cost of wearing this mask detrimental to me or others?
Some masks create safety.
Others create distance.
Some create maturity.
Others create disconnection.
Some are temporary tools.
Others become prisons.
Leadership and emotional maturity require the courage to periodically remove the mask
and examine what remains underneath.
Not because vulnerability is trendy.
But because authenticity is less exhausting than performance over time.
The goal is not to stop wearing masks entirely.
Perhaps the goal is learning which masks still serve growth, which ones were built for
survival, and which ones are quietly costing us our energy, relationships, and sense of
self.
Because eventually, the healthiest leaders are not the ones holding themselves together
the tightest.
They are the ones who no longer have to work so hard to hold themselves up at all.
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