The Core of Executive Coaching: A Partnership for Growth and Transformation
- Janice Perkins - Capacity

- Sep 8
- 2 min read

Executive coaching has long been recognized as a deeply personal, one-on-one
engagement designed to foster mindset shifts, behavioral change, and leadership
development. Traditionally, it is a space where leaders work closely with a coach to
develop the attributes and capabilities that not only advance their own leadership but
also drive organizational success.
Coaching is more than a conversation—it’s a structured process that includes
contracting, relationship building, assessment, feedback, goal setting, implementation,
and evaluation. At its heart, it is a partnership grounded in mutual trust, where learning
and transformation happen alongside achieving tangible results.
The ultimate aim is to enhance leadership skills, strengthen self-awareness, and
increase an executive’s overall effectiveness. My coaching philosophy is rooted in
humanistic psychology, with strong influence from the solution-focused cognitive-
behavioral (SF-CB) framework. This approach prioritizes identifying solutions over
analyzing problems, focusing on unlocking human potential, overcoming self-limiting
beliefs, and creating sustainable behavioral change. It’s about the leader’s personal
journey—building on strengths, honing talents, and fostering lasting growth.
In my work, I integrate these philosophies into a coaching model built on five
foundational elements:
1. One-on-One Relationship
We meet twice monthly or weekly for 60-minute sessions over a 3, 6, or 12-month
period. This cadence provides accountability while building the trust needed for
meaningful progress. The regular rhythm of our work together creates momentum and
heightens follow-through.
2. Goal Setting & Achievement
We clarify the organization’s objectives and the leader’s personal goals, then break
them into actionable steps. These are tracked throughout the engagement, ensuring
that progress is visible and measurable.
3. Assessment & Feedback
We determine how success will be measured—both individually and from the
perspective of stakeholders. Personality assessments provide valuable insight, while
360-degree feedback is collected at the beginning and end of the engagement to track
growth and shifts in perception.
4. Reflection & Learning
Our sessions are an opportunity to pause, reflect, and explore through powerful questions. This curiosity-driven approach leads to deeper insights and equips leaders
with tools they can apply well beyond our time together.
5. Continuous Improvement & Transformation
Coaching isn’t meant to end with our last session. The final phase is about ensuring
leaders leave with a clear plan for continued growth, ongoing goal achievement, and
sustained transformation.
Executive coaching, when done well, is both an art and a science. It balances
relationships with results, drawing from proven methodologies while honoring each
leader’s unique journey. At its best, it’s a transformative partnership—one that leaves a
leader not just better equipped for today’s challenges but prepared for the opportunities
ahead.
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